Become a Guide

As a guide working with SANDEMANs New Europe, no two days are the same. There are new people to meet, new stories to tell and experiences to share. You work outside in the fresh air, walking around a city that you love, sharing its fascinating history with people who are enjoying their stay in your city. Our tour guests come from all over the world and love our guides and their tours – check out some of their reviews online!

Interested in becoming a guide but don’t know where to start? Feel that you have the personality and passion to be successful? Looking for a fun, flexible and satisfying way of earning money?

SANDEMANs NEW Europe can help you on your way to establishing yourself as a guide in your city. Once established we can provide you with an extensive customer base and the support needed to operate as an independent guide.

Already an experienced guide? SANDEMANs NEW Europe can provide the perfect opportunity to reach a vast amount of potential customers. If you feel your style of guiding is compatible with what our customers want and expect then we’d love to hear from you!

Who we look for

Fantastic guides are passionate about their city and its history, have a knack for storytelling, exceptional presentation skills and the ability to deliver information in an engaging, entertaining manner. Knowledge of the city is a must, as is a genuine interest in sharing this knowledge with others.

We don't believe that prior guiding experience is absolutely necessary – if you are an open, friendly, outgoing person with great communication skills you can train yourself to be a great guide. Prior experience in acting, teaching, performing or making presentations is ideal but not compulsory.
 
  • SANDEMANs NEW Europe only works together with guides who are legally allowed to work in their chosen location.
  • Guides must comply with local laws regarding self-employment and registration. You must have the correct visa that allows this kind of work.
  • Israel and New York have special licensing laws for tour guides - all guides must be fully qualified.
  • Guides should already be established in their city of choice before entering into a working relationship with SANDEMANs NEW Europe.  
  • Guides should be able to speak the language they are wanting to guide in (English, Spanish or German) at a native level.

Who we are looking for

SANDEMANs NEW Europe is dedicated to providing top-quality tours and exceptional customer service across the board. We look for people who share our belief that every visitor to one of our cities should have the best possible experience throughout their stay. Potential team members should be passionate about their city and take pride in sharing it with others.

For positions of employment such as City Managers, Deputy City Managers and Meeting Point Managers, we look for people with leadership and organisational skills, as well as the ability to work under pressure and to take initiative. Fluency in English and proficiency in the local language is a requirement for management positions in all of our cities and further languages, especially Spanish, are always advantageous.

When entering into a working relationship with freelance guides, we look for people who can present tours to the standard we advertise and that customers have come to expect. Guides should be knowledgeable, confident, charismatic and above all have outstanding presentation skills.

Our Corporate Philosphy

We pride ourselves on quality and our reputation for excellence.


With over 1.5 million guests per year, we are proud to maintain an international presence without forgetting the importance of local expertise.  Being one of the largest walking tour promoters in the world isn’t just about providing tours; it is about developing responsible tourism and preserving local flavors.

SANDEMANs NEW Europe is committed to promoting exceptional walking tours that go beyond the industry standard and set us in a league of our own. Not content to be one of many, as we advance into the future we will continue to look for creative and innovate ways to improve not just our tours, but the concept of what the walking tour industry can offer as a whole. By working with over 600 employees and freelancers, SANDEMANs NEW Europe is changing the way city tours and information resources are organized, while creating a new standard for expectations within the market.

We partner with over 800 accommodation and service providers across our 13 country network, a synergy which not only means better results for tour guests but also for our partners. Being committed to nurturing an international network of partners means that we are able to go beyond simply showing you the sites; we are able to tailor private tours, and to facilitate additional services like transportation at reasonable prices.

Contact Us

If you have any further questions, please do not hesitate to call us on +49 30 510 500 30 or send us message using the form below.
We will respond within 48 hours and most emails are answered within 2 hours during normal business hours (GMT +1).