History

Founded in 2004 SANDEMANs NEW Europe Tours became the leading European tour provider within two years of beginning operations.

Originally offering english language walking tours of Berlin, by 2006 we had expanded into Amsterdam, and London with select tours offered in Spanish and German. 2007 saw the introduction of tours in Paris, Edinburgh and Hamburg. Since then we have started offering tours in Munich, Madrid, Jerusalem, Prague, and most recently Tel Aviv.

We’re happy to have proven what seems obvious: if you provide the best tours ever at the lowest price possible, the public will notice. Famous across Europe for pioneering the innovative Free Tour concept, which provides tip-based tours to individual travelers, SANDEMANs NEW Europe has made strides into the private tour market. Amongst our private tour customers, we’re happy to count: NOKIA, MICROSOFT, ADIDAS, MORGAN STANLEY, CHEVRON, GILLETTE, BRITISH AMERICAN TOBACCO, and many more.

What makes our tours so much better than the industry average?

‘INFO-TAINMENT.’ Our dramatic historians bring the past alive through their unique story telling and physical animation. This is coupled with a vast knowledge base which allows our guides to weave history together and draw connections and parallels through the subject matter. We believe that history is the best story, and that dull and heavy retelling of history is simply unprofessional guiding. Our professional guides never hide behind an onslaught of dates and names, and they never substitute great content for boring facts.